Alex van Ginneken awarded withInspirational Speaker Award
"Alex received the 'Inspirational Speaker Award' from The Northerners in recognition of his long-standing contribution to the growth of over 500 young entrepreneurs. His unique blend of AI expertise, strategic insight and genuine attention to the person behind the entrepreneur turned out to be worth its weight in gold. 'Alex has really made a difference,' according to The Northerners."
Read here why

<sub>Groningen, juni 2025

Jelmer van der Wijk, woordvoerder namens De Noorderlingen</sub>

"AI is in full development, but where do you start as an organization?" We heard that question back in our group of e-commerce entrepreneurs. During a meeting with leading companies in the sector, we were looking for someone who could guide us in this. Since I already knew Alex from the Northern Online Entrepreneurs and follow his updates on LinkedIn, I knew he would be the right person for this.

Alex gave a clear and understandable presentation about the opportunities of AI within e-commerce. His story connected seamlessly with the questions that entrepreneurs have. He shared not only insights, but also concrete tools: from how to set up AI workstreams to how to approach starting an AI lab.

What impressed me was that he also pointed out a specific tool to explore future scenarios. We purchased it immediately after his presentation. The group responded enthusiastically; it was described as a super cool and inspiring AI presentation. His approach gave structure and direction, exactly what we were looking for.

Alex knows how to make complex technology accessible and really drives you to action. Highly recommended for any organization that wants to deploy AI in a practical way."

<sub>Veendam, juni 2025

Eric Idema, Founder EasyToys & Advisor EQOM</sub>

"Alex combines experience with simplicity: that's what makes him so powerful."

"Our search started with the fundamental question: who really fits our culture and helps us grow and change? Alex turned out to be exactly the right person. With his experience, wisdom and inspiring approach, he has helped us to stand firmer as leaders, work more effectively and think ahead, especially in the field of AI and strategy. A true connector and inspirer."

_{Surhuisterveen (Friesland), mei 2025}

_{Douwe Jan Boersma, Managing Director OPNIEUW! & Health2Work}

"Thanks to his coaching, I am now building a machine that runs the way I want it to, without fuss.
After three years of intensive coaching by another business coach, I knew it was time for a different approach. There I was given direction and vision, but I had to make the practical translation myself. With Alex it's different: he sits down next to me and simply says, "Show me what you want to create and then we'll do it."

It works because I am a doer. I only need to see something once and then I pick it up. Thanks to Alex, I build my machine right away. No more noise, less big team, just me and a smart structure that works. What I have now, I grant other entrepreneurs too.

The reason I chose Alex? His style fits perfectly with how I want to grow. Not only advice, but also thinking along, participating and making the process visible. As a result, I not only gain speed, but I also experience peace in my business. And the best part: I am now helping others to do the same. My blueprint works and I am ready to share it."

_{Vollenhove, juni 2025}

_{Karina Hoeve, Eigenaar Kastgeluk & Expert in organische groei}  

"Everyone was extremely enthusiastic, even the advanced learners learned."

"We expected a theoretical story, but got AI in action, live, practical and crystal clear. Alex managed to not only inspire our broadly composed entrepreneurial group, but really activate them. He showed us how to apply frameworks, build GPTs and use AI on your own website. This was the highlight of our two-day meeting. I recommend him as a speaker as well as a consultant for companies that really want to make a go of AI."

<sub>Utrecht, May 2025

Rob Overman, Chair Vistage Benelux B.V.</sub>

"We honestly wondered: what should we as a company actually do with AI?"

"I would definitely recommend Alex. The way he conveys his knowledge is clear and convincing. You notice that he has deep expertise and knows how to translate it into practice. The session gave direction, inspiration and a solid foundation to continue building a future with AI within our organization."

_{Drachten (Friesland), april 2025}

_{Arjan van Nieuwenhoven, Operationeel Directeur Van den Brug}

"The common ground we now have as an organization really makes a difference."
"Although I have taken training courses before, also from Alex, and use AI regularly in my daily work, this session actually proved to be a valuable step. It gave a broader view of how we can use AI organization-wide. Doing it together with colleagues also created more support and inspiration to apply AI smarter within our teams.

That is what made the difference for me, that it was not just about my own knowledge or application. Now the whole organization got the chance to get acquainted with the same information, and that from a common base. The session gave new insights and at the same time confirmed that we are already doing well in some areas. That, of course, is always gratifying. At the same time, we also realized that much more is possible than what we are currently utilizing. This moment together with Alex provided overview, direction and practical ideas that we could apply immediately.

I would definitely recommend it to other organizations. In the hectic pace of daily work, it is difficult to keep an overview and keep up with new developments. Especially then it is nice to have someone think along with you, take you along in what is possible and give you the confidence that you can work with it. For us it was an important starting point to integrate AI more broadly into our way of working!"

 <sub>Wolvega, May 2025

Mandy Hoogenberg, Marketing Coordinator Koninklijke Utermöhlen NV</sub>

"Immediately after the session, conversations started already on the shop floor.
Colleagues took up what they had heard and immediately asked for the slides and wanted to try out tools. Questions came up about how and with what licenses they could get started and what the next steps could be. That was exactly the goal of this session: to get people moving. And that succeeded, after just one day.

The session was meant to inspire, to give insight into the possibilities of AI. That inspiration was certainly conveyed. It gave employees not only an idea of what is already possible, but also of how it can make work more enjoyable. Colleagues who were somewhat skeptical at first now realized that many repetitive tasks could be automated, creating more space for personal contact with customers or for creative work.

What stuck with me personally is the possibility to automatically generate a podcast based on your own input. I didn't know that yet, even though I'm already fairly up-to-date on AI developments myself. I also noticed that some colleagues were already using tools, while others were completely unaware. That immediately gave us a reason to work together as an organization.

For organizations that see opportunities in AI, but where its use is not yet widely embraced, I can definitely recommend this session. It removes cold feet, makes AI concrete and gets people to take action."

<sub>Zwolle, June 2025

Mark van Kasteren, CEO Kaartje2o</sub>

"I doubted if this was the right moment to join a Mastermind, but it turned out to be one of the most valuable choices for my entrepreneurship. My vision has broadened, I work more effectively and I now dare to make choices that I had previously put off. The best part? I know exactly who I can turn to. Thanks to the Mastermind I now have a network of entrepreneurs around me that inspires, challenges and helps me to really take steps."

<sub>Bellingwolde, June 2025

Frits Duursma, Founder & Owner Land of Yemaya</sub>

"Participants literally sat hunched over with interest."

"Alex's practical, inspiring approach really touched all participants, from beginner to advanced. The session not only brought new insights, but also led to follow-up questions and concrete action. Highly recommended for any organization that wants to get acquainted and take steps with AI."

What struck me was the impact on the group. During the session, everyone was literally hunched over with interest. Afterwards, during the drinks, I heard only enthusiastic reactions. People became curious about applications they did not know yet, even I myself discovered a sales tool that I want to use immediately. It really triggered something.

Without any doubt, I would recommend Alex to other organizations. He knows how to touch people, make them think and act. And the best part is: it doesn't stop at inspiration. There is now a need for more depth, for concrete follow-up steps. For me, that is confirmation that the session was more than successful."

<sub>Winschoten, mei 2025

Helma Hoving, Kwartiermaker RUBY</sub>

"Staying behind is a bigger risk than sharing data."
As a project leader in transition to digitalization, I have been working with AI for quite some time. Still, it remains a challenge to keep up in a playing field that is constantly changing, especially for the student-entrepreneurs at De Noorderlingen, who are experimenting in abundance and moving fast. In this, Alex's session provided exactly what was needed: direction, overview and up-to-date insights.

What stood out was his ability to reduce complex developments to concrete choices. He brought in tools that had sometimes just been launched, and linked them directly to practice. This struck a chord with the students, including those who were already using AI in their daily work. They discovered deeper layers and new ways of working together between tools that they had not used before.

I was already working with several AI solutions and had also attended Alex's previous sessions. Nevertheless, this session gave me the final push to start working with alternatives to ChatGTP. Not because I doubted the technology, but because his entrepreneurial view helped me look at risk differently. "Staying behind is a bigger risk than sharing data." That statement stuck.

Alex knows exactly what this playing field is all about: staying sharp, daring to make choices, and knowing where to start. His sessions offer not only knowledge, but also guidance, for both students and professionals.

<sub>Groningen, June 2025

Jelmer van der Wijk, Program Manager The Northerners</sub>

"The group composition provided surprisingly deep insights."
"Years ago I attended one of Alex's first AI workshops, when AI was still in its infancy. But this time, everything fell into place. The same day I was able to apply insights and practical elements from the session immediately. That made the impact immediately tangible and showed how valuable this workshop is for entrepreneurs who want to move forward."

<sub>Groningen, May 2025

Iebele Otten, Owner WeSeeDo B.V.</sub>

"I wondered in advance if the Mastermind would benefit me enough. I had followed coaching before and wondered: would this still be of any use to me?"
"After intensive personal coaching, I doubted whether Alex's Mastermind would add anything. But precisely the combination of personal development, strategic business growth and practical AI applications turned out to be worth gold. My vision has been sharpened and I work with more direction. The Mastermind forces you to grow, both professionally and personally."

<sub>Groningen, juni 2025

Gerben de Groot, Mede-eigenaar PIM Lease B.V.</sub> 

"As an organization, we wanted to explore how we could practically deploy AI at the management and board level," said Dr. K. K., CEO of the company.
"The focus was not on the healthcare applications, but rather on the question: what can you, as a director or manager, do concretely with AI? That's why we invited Alex to take us through this, with an eye for the strategic possibilities as well as day-to-day decision-making.
 

During the meeting, Alex managed to enthuse and inspire us with clear models and concrete examples. One of the participants even went straight to work with the HR department, rewriting job ads with the help of AI. The session made it clear that AI can also add a lot of value within policy and management in many ways.
 

What was especially powerful is that Alex translated this to our own work context. No abstract theory, but directly applicable insights.
 

If you want to take your organization from awareness to the application of AI, a session with Alex is an absolute must. Inspiring, practical and strategically strong."

<sub>Gelderse Vallei, mei 2025

Tamara Koppers, Bestuurssecretaris Bureau Huisartsen Gelderse Vallei</sub>

"Alex guards the balance perfectly: space for participants and depth of content."
"I had attended the session before and wondered if I would get anything more out of it. Yet again it proved immensely valuable: current insights, concrete examples and space for reflection on my own approach. The balance between interaction and content was strong. I left with new energy and ideas, and it was definitely worthwhile for me to attend again."

<sub>Utrecht, June 2025

Frits Pieper, Co-founder Adrem Car Rental & Leasing</sub>

"If you are already working with AI and want to continue, a day like this is really worth its weight in gold."
I didn't know exactly what to expect, but the workshop flew by and gave me so much clarity. During the session I discovered which AI tools are available and especially how to use them strategically in your own practice. The vision that AI supports your business so that you can be fully at the front end really gave me direction. For entrepreneurs who are already working with AI and want to accelerate further: this day is worth its weight in gold."

<sub>Groningen, mei 2025

Karina Hoeve, Eigenaar Kastgeluk & Expert in organische groei</sub>

"The group composition provided surprisingly deep insights."

"Beforehand I wasn't sure if the Mastermind would really be something for me, but it turned out to be a valuable program in a transitional phase of my life. The diversity of participants and topics, from AI to sleep quality, gave me new insights and inspiration. Alex brings calmness and decisiveness, and especially the live days gave depth. A program that I absolutely recommend to entrepreneurs who want to grow not only professionally, but also personally."

<sub>Wolvega, May 2025

Martin Pereboom, Chairman of the Supervisory Board Royal Utermöhlen N.V.</sub>

"In the Mastermind it feels like you have colleagues who think with you and help you move forward."
"After two years of freelancing, something started gnawing at me. I wanted more. Not get stuck in assignments, but be able to fully unleash my creativity as an entrepreneur. Only: I couldn't manage that on my own. I was looking for someone with experience, a good click and a proven track record. That's how I ended up with Alex.

During our first conversation, he immediately said, "You actually don't know what you want." And that was true. Through his network, Alex connected me with a coach for an intensive 24-hour session. During that session I got clear what was holding me back and what I really wanted. After that, Alex and I started one-on-one coaching. What I appreciate is how Alex shares exactly what is relevant at that moment, practical, applicable and immediately usable. That gave me immediate momentum.

The transition to the Mastermind came naturally and felt logical. This way I keep working with Alex. And I ended up in a group of entrepreneurs who really add value, who share openly and really help each other out. To me that feels like colleagues, we learn from each other, give and receive feedback, and build on each other's growth. The hotseats are indispensable for this. Not just for yourself, but to get to know each other better and help each other further.

For example, now I am ahead in the field of AI. I am more valuable to my customers. The results? More peace of mind, business growth and long-term customer relationships, including through Alex's network. The investment? I have long since recouped that."

<sub>Tytsjerk, June 2025

Mellius Brouwer, Senior Business Analyst & entrepreneur www.melliusbrouwer.com</sub>

"Very surprised by stream of possibilities thanks to AI."
Although I already knew Alex and had attended a lecture before, I was curious to see what new insights this workshop would provide. I had been working on my positioning for some time, but it didn't feel quite right yet. Saturday after the workshop, I was completely overwhelmed. Mindblowing. Super excited. My head was exploding with ideas. I immediately decided to reanalyze my own branding and start working with the new AI tools.

The big eye opener was how Alex combined frameworks with advanced AI tools. Especially the example of entrepreneurs turning a 90-page legal document into a clear podcast using AI showed me how accessible and efficient AI can make entrepreneurship. This is not only working smarter, it democratizes information and saves an enormous amount of time and brainpower.

Thanks to the workshop, I realized I could use AI directly for my own PR campaigns. I had a tool search for scientific support for my story and got back results I hadn't found before, including new and relevant research. Meanwhile, I could literally go for a walk while the AI worked for me. Not only is that efficient, it gives me freedom.

"This workshop totally changed my thinking about AI"
What Alex offers is unique: he links content frameworks to smart AI applications, with lots of practical examples from other entrepreneurs. That was mindblowing and hopeful. His approach is clear, practical and human. I recommend this workshop to anyone who wants to stay relevant as an entrepreneur. If you miss this opportunity, you will really fall behind.

I recommend this workshop to every entrepreneur who wants to use AI not as hype, but as a growth opportunity. It helps you not only keep up, but actually get ahead. AI offers a flood of opportunities for entrepreneurs. The insights are current, applicable and immediately valuable. And Alex listens attentively and knows better than anyone how to translate them to your own practice. Super valuable!"

<sub>Almere, mei 2025

Linda Graanoogst, PR expert</sub> 

"I wasn't quite sure what to expect when I signed up for Alex's AI workshop.
In my mind I envisioned a traditional setting, with a speaker on a stage and an audience listening. But it turned out to be a surprisingly personal and interactive session, in which participants were actively involved and shared their experiences. That immediately made it much more accessible and valuable than I had thought beforehand.

What struck me most was that with just one or two practical applications, I saw immediate results. Those insights are already saving me dozens of hours of work and will probably save me hundreds of hours over time. That alone makes the investment in time and attention more than worthwhile.

What I liked about Alex's approach is that he emphasized the importance of not wanting everything at once. A lot of value was shared, but by focusing on what you can apply right now, you avoid becoming overwhelmed. That focus helped me to actually get started instead of just being inspired.

The workshop gave me not only practical insights, but also energy and direction. The effect on my work is already noticeable. For anyone who wants to work smarter, more efficiently and with more focus, I highly recommend this workshop."

<sub>Groningen, May 2025

Marko Bosnjak, CEO Country of Yemaya</sub>

"I thought I was doing well, but I actually need to go much harder."
The AI workshop was another confirmation. Together with the others you spend the whole day. Then you are talking to each other about how we ourselves are all working with AI in our own companies. Then at the end of the day you come to the conclusion: gosh, this is going fast.

What struck me is how concrete and accessible Alex makes it. Not a vague story, just practical: map your processes and tasks, see where standardization is and then determine which AI solution fits that. Many companies think they are "doing AI" when they give employees a ChatGPT account. But that's not a strategy. Just as a painter doesn't use a saw, your team needs to have the right AI tools.

By using AI smartly, you can not only make your business faster and more efficient, but also improve the experience for your customer. Why should a customer be on hold for 4 minutes while an employee logs onto a portal to look something up? That can simply be automated. And that's just one example. I am convinced: AI does not replace people, but if you deploy it properly, your output goes up by 30 to 40 percent. The smart deployment of AI is not a threat, but rather a reinforcement.

What made the workshop extra valuable was the diversity of the participants and learning from each other. Everyone brought their own cases and perspectives, from marketing to development. And Alex switches between them effortlessly. Whether you want to move forward yourself or give your team a push: this workshop brings energy, direction and concrete action. It is not an 'extra'. This is an investment that will pay you back within a week."

<sub>Utrecht, June 2025

Jacco Oosterhof</sub>

"We thought it would be good to put someone from the outside in front of the group, someone with a different perspective."
AI is of course a huge topic and that is why we wanted a fresh perspective from outside. Not just anyone, but someone who really adds something. It gives a different energy, a different way of looking at things. We have known Alex for over ten years and knew that he has the right balance of down-to-earthness and drive. That combination makes him credible and activating.

We were consciously looking for someone who could offer a new perspective, but who understood how our business works. Not only to inspire, but also to motivate to action and that is exactly what Alex brought. You noticed it immediately: his approach resonated with the group. The way he presented practical models and insights gave people something to work with right away.

It was important to us that it was not just a one-time session. Shortly after the workshop, we therefore also set up an internal AI group. We were already preparing that plan, but Alex's session was a perfect fit. It felt like the right time and the right push.

I'm glad we took this step. Alex brought exactly what we needed: focus, energy and concrete action points that stick."

<sub>Amsterdam, June 2025

Peter Hager, Co-founder Simplicate</sub>

"The session was practical and inspiring"
"We doubted in advance whether the session with Alex would fit the different knowledge levels in our education, but those concerns were unjustified. He managed to make AI accessible to beginners while providing depth for advanced users. The session was practical, inspiring and well-suited to our educational needs. The challenges surrounding AI, such as licensing and regulations, were also acknowledged and discussed. Alex offers educational institutions valuable insights and a clear, hands-on approach. Highly recommended!"

<sub>Veendam, March 2025

Arne Beukema, Relationship Manager Noorderpoort</sub>

"For entrepreneurs who are serious about leveraging AI, this is an investment that will pay you back immediately."
"The amount of information on such a day is considerable, I noticed that immediately. But that is exactly what made it valuable. I not only received new insights, but also practical tools that I can apply immediately. The combination of content, energy and interaction with other entrepreneurs made it an inspiring experience.

What really appealed to me was the way Alex transfers knowledge. He speaks from his own experience, not from theory. That makes it credible and concrete. You notice that he has applied, tested and optimized it himself. As a result, it never feels abstract or distant.

Although I already have a lot of experience with AI in my own work, e.g. for my newsletter and in coaching projects, this day managed to surprise me. Especially the idea of automatically transcribing and summarizing conversations in different formats is something I will definitely apply after my vacation.

For entrepreneurs who are serious about exploring how they can strategically use AI within their work, this workshop is highly recommended. It is not a marketing story, but a day full of content, shared practical experience and concrete applications.'

<sub>Groningen, May 2025

Jan Boon, Owner Jan Boon Communicatie</sub>

Almost 100 seniors listen breathlessly to Alex van Ginneken.
On Monday, February 12th, Alex van Ginneken was a guest at theCommercial Club Groningen Seniors. At the request of theActions Committee gave an introduction on the developments of AI,Chat GPT etc.

The members and their partners almost all have a business background.Background as a director, owner, shareholder or manager of acompany and most of them have been there for a shorter or longer period of time.retired. But from their background, most still remainAlways very interested in the latest developments on a broadarea regarding commerce, sales, marketing, communication,politics etc.

The club organizes 2 events a month, every 2nd TuesdayThere is a club lunch with a speaker every month and every 4th Thursday of themonth a so-called business exploration. This involves a look into thekitchen awarded, often by a board member of the host organization.

Lunch meetings are usually attended by between 80 and 90 membersand partners, with the introduction ending by 2 p.m. and that seems, giventhe average age is often a great time.... However with the introductionby Alex van Ginneken confirmed the exception to the rule. Although aA medium (AI and Chat GPT) that is less known to many, Alex knew with hisThe enthusiasm and spontaneity of the more than 100 (!) attendees were solesson," that it wasn't until around 2:30 p.m. that the chairman decided to exit anyway.closing, with occasional finger-pointing.
But the schedules of Alex and several members did not allow for an extension.more. From the many responses to the board, it was clear that a number of members had become 'late at night had already been "AI dry-swimming."
How inspiring.....?

<sub>Groningen, February 2025

Jan. C. Kappenburg, Board CCGS, act. committee</sub>

"The workshop is relevant to everyone, regardless of your background."
"Although I thought the workshop would mainly be a repetition of the eBook, it turned out to be an inspiring and in-depth day. The combination of practical insights, diverse perspectives and room for interaction really makes this a must for those who want to deploy AI smarter within their organization."

<sub>Utrecht, July 2025

Marco van Aggelen, Sales Manager of Tuijtel at Damen Drukkers</sub>

"I had no doubts per se, but I was curious how Alex would come across on stage, precisely because I already knew him personally."
"Zor his story still make an impact?" That curiosity was quickly answered in the affirmative. We had prepared well together and it showed in his presentation. The information was clear, well-constructed and precisely tailored to our audience.

The challenge we faced was creating a common perspective on AI within an administrative and fairly conservative environment. With participants who ranged from daily users of ChatGPT to people who had never worked with it before, the bar was high. What we were looking for was overview, structure and inspiration, without losing touch with reality.

Alex knew how to bring exactly that. In just half an hour, he gave a powerful, compact introduction that provided an overview of AI developments now and in the future. He showed what models exist, what you can do with them, and above all: what role AI can play in strategic thinking and self-reflection. His message was modest, but all the more powerful for that.

What made the difference for me was his credibility. He doesn't just talk about AI, he actively applies it himself in practice. But I can already say: do you want to bring your organization along in the AI story? Then Alex is exactly the right person at the right time."

<sub>Eext, April 2025

Rutger van Zuidam, Member of the Supervisory Board DC Terra</sub>

 "For anyone who wants to get started with AI or better understand how to deploy it effectively."
"At first I thought, "Is this training useful for us? My colleague has already attended several AI trainings, what can be added to this?" But it quickly became clear that this workshop added tremendous value. Instead of dry theory, we were given concrete tools to apply AI directly in practice.

What struck me most was how the training took into account different levels of knowledge. Some participants had never worked with AI before, while others already had experience. Still, Alex managed to captivate everyone and bring them into the story. The approach was practical, interactive and inspiring. One of the biggest insights for us was how to get AI, assignments written according to proven structures, such as AIDA or the "hat theory. I hadn't heard that so clearly anywhere!

After the workshop, I felt not only informed, but more importantly tremendously excited. Instead of an overload of information, I went home with energy and a head full of ideas. In fact, that same evening I immediately got to work! I would recommend this workshop to anyone who wants to start with AI or better understand how to use it effectively in your work."

<sub>Groningen, March 2025

Carine Klamer, Director Director Team050</sub>

"Beforehand, I honestly doubted I would get anything out of it. I'm not technical at all and had zero experience with AI. I thought: where do I start? What if it's all way too complicated? "
"But that doubt turned out to be totally unjustified. Alex brought it up in an approachable and pleasant way that everyone could follow, even people without a technical background like myself. Even members who already work with ChatGPT on a daily basis reported that they gained new, valuable insights.

We didn't really know what to expect, especially since our group is so diverse (from beginners to experienced users). Nevertheless, the session was surprisingly effective for everyone. The practical examples, useful tools and frameworks we were given made it immediately applicable. One of the participants called his team immediately after the session to put things in motion. That says it all.

Personally, I will start working with Plaud.AI and Clonable right away. We are also looking at how we can use AI during the meetings we host ourselves and within our administration. Alex gave us the main message: start somewhere. Don't get overwhelmed. That advice alone gave peace of mind and motivation.

I would definitely recommend Alex as a speaker or trainer within organizations. He knows exactly how to address different levels and brings AI in an understandable and inspiring way. His approach triggers you, positively surprises you and really sets something in motion. We would certainly like to use his expertise again, perhaps even with a follow-up session or 1-on-1 coaching. In short: highly recommended!

<sub>Deventer, April 2025

Rosalinde van Ruth, Chair Vistage Benelux</sub>

"The mastermind has made me sharper, more reflective and decisive."
"At the stage when I had just started Urban Health Squares, I consciously wanted to do things differently. I needed new perspectives, fresh input and people around me who would prevent me from falling back into old behavior. That was when I got in touch with Alex and started a period of one-on-one coaching. In it I received not only a mirror, but also specific knowledge in the field of online business, something I really wanted to take steps in.

After that phase, I joined the mastermind. I already knew the concept, but was looking for a group with more content. In the beginning I had to get used to some of the topics, because a lot of it was strongly focused on online business. Not everything suited my business. Still, I got valuable lessons from it and learned to filter what does work for me.

Gradually I noticed growth, both in my thinking and in my actions. My view of online visibility has changed and I actually apply the things I learn. I also appreciate the moments when Alex brings up generic, reflective themes. Things like cleaning up, letting go and making choices again. That's valuable for any entrepreneur, regardless of your industry or stage.

What I would like to give to others? If you join a mastermind, do it consciously. Open yourself up, be willing to learn and take the time to do something with what you are given. It takes commitment, but it also really gets you something. As a person and as an entrepreneur."

<sub>Groningen, July 2025

Aeijolt Keuning, Founder Urban Health Squares</sub>

"I came for vision and went home with insights as well as structure."
"I went into the workshop quite open and was particularly curious about Alex's vision on AI and how this will translate into concrete applications in business in the future. The group was very diverse, and that's what made it interesting. It gave room to look at how to deploy AI within different types of organizations from multiple perspectives.

For me personally, some parts were recognizable and a repetition of previously discussed themes, but there were also some really new insights. One was the realization that many applications are currently still separate from each other. That makes it difficult to integrate them efficiently. I noticed how valuable it is to approach this in a process-oriented way, by determining per step in your business process which application you use where. I take that realization with me to further structure my processes.

I also got a sharper picture of the possibilities that are already available: such as having documents analyzed or having in-depth research carried out. What surprised me most was that you can also get systems to think about in-depth questions if you give them the time to do so. It shows how far along developments are, but also that you have to learn to work with them differently.

The workshop gave me insight into where I myself stand in applying AI, and the conclusion was that I am already pretty far along. That awareness was valuable. The setting was pleasant, informal and well cared for, and it helped me rethink how I can use AI even smarter and more strategically within my own processes."

<sub>Groningen, May 2025

Cyril Moers, Owner LUPO Recruitment</sub>

"Sometimes topics came up that I didn't expect, but still had a lot of impact."
"I experienced the Mastermind as inspiring, instructive and energizing. It was a program with inspiring speakers and a group of entrepreneurs who really had something to bring to the table. A very nice group, not only because they were nice people, but also because everyone brought sufficient knowledge and experience. So it was not a group where people just came to get something: there was a good balance.

<sub>Groningen, augustus 2025

Arjan Kremer, Founder Perium</sub>

"There is a life before and a life after Alex."
“I knew AI existed, but had no idea how to really use it for my work. I used ChatGPT occasionally to look something up or write a text, but that was as far as it went. When I was unexpectedly invited to the workshop through Alex, I had no great expectations. More curiosity than a clear goal. But what I learned there really changed my view of AI. It literally felt like a life before and a life after Alex.

 The workshop opened my eyes to the practical applications of AI within my own organization and projects. Suddenly I saw how I could save an enormous amount of time with smart automation. From having emails pre-programmed by my PA to setting up new initiatives faster with simple tools. What used to take days can now be taken care of in a few clicks. I see so many more possibilities now, especially for organizations with limited resources.

 It was inspiring to discover that you don't have to be a techie to get started. The day gave me not only knowledge, but also confidence. And the cool thing is: I'm not the only one who felt this way. Creative Producers and an artist asked me the very next day what I had learned and if it is applicable to them as well. That says it all.

 I highly recommend this workshop. It is not a standard training, it is a mindset shift. Alex doesn't make you feel like you are 'behind the times', he shows you what is possible, in an accessible and practical way. This day really helped me to work more effectively and with more peace of mind. And I wish the same for others.”

<sub>Groningen, September 2025

Anke Bijlsma, Director Theaterkerk Nes</sub>

"A day that puts you on edge and really spurs you into action."
"I already had quite some experience with AI applications, so I knew in advance that it would not revolve around completely new insights. What interested me most was how Alex structures his workshop and how he deals with participants of different levels. That's a challenge, but he got it done. The group was mixed, but everyone was well served. The day was professionally laid out and tightly structured.

What I found strong is that it doesn't get stuck in abstract theory. Everything is directly applicable. For me there were three things in it that I started using right away: transcription, video applications and smart ways to collect customer feedback. I started using that transcription tool in particular right away. It takes some time to adjust your workflow, but it delivers immediate results. I already notice that it increases my productivity.

Alex's approach is very practical. He starts with the user himself: how do you become more effective? That makes it accessible. And if you start as an entrepreneur yourself, chances are your team will go along with it. It put me on edge again. There wasn't a moment in the day when I thought: this is taking too long. While the program runs from ten to four.

I would definitely recommend this workshop to others. Whether you are starting out or already have some experience, you will always get something out of it that you can put to use right away. It is sharp, practical and professional. Exactly what you want from a day like this.”

<sub>Groningen, September 2025

Roelof Hengst, Co-Founder Nordlab & Founder OMg Magnesium</sub>

"Alex doesn't help you with tools, but with a mindset that really makes a difference."
"I was expecting a big room full of people and lots of listening. But Alex's workshop was small-scale and personal, which immediately created a different dynamic. Instead of one-way traffic, you really got the space to ask your own questions and go deeper into topics. That made it much more valuable than I thought it would be.

What especially stuck with me is that it wasn't about showing tools, but about understanding the thinking behind them. Alex literally said, "I'm not here to show you tools, but to change your mindset." And that's exactly what happened. I realized that the knowledge I already have now is actually enough to help others with. You don't always have to know more; above all, you have to learn to share what you already know.

For me, it was also instructive to see how Alex gives a workshop. How he exudes confidence, shares his knowledge and really draws participants into his story. That inspired me greatly, especially since I myself am at the beginning of a journey in which I want to help smaller companies with AI. This workshop gave me a clearer picture of how I can do the same myself.

If you are looking for a foothold in the world of AI and want to learn how to get started in a practical way, I absolutely recommend this workshop. It gives overview, insight and confidence."

<sub>Groningen, September 2025

Arnout van Rozen, Owner Mobiprof</sub>

"I thought I had already started with AI, but I had seen almost nothing yet."
"I thought it would be a big, distant workshop, but it turned out to be personal, practical and inspiring. I discovered how much more is possible with AI than I thought, got immediately applicable tools and insights, and got to work right away the next day. This workshop is highly recommended for anyone who wants to get more out of AI, but doesn't want a standard talk."

<sub>Groningen, September 2025

Wendy Gooren, Owner Buro Gooren</sub>

"I have already recommended it to colleagues, this is valuable for anyone working with young people."
"The AI workshop was surprisingly practical and immediately applicable. I came in expecting that it might remain somewhat abstract, but went home with concrete ideas for using AI within our projects, for example when evaluating programs with young people. It really got me thinking about how we can work smarter as an organization. I would definitely recommend this to others who want to learn how to use AI in an accessible way."

<sub>Groningen, September 2025

Allert de Haan, Senior Project Leader JINC Noord</sub>

"No abstract story, just what you can do tomorrow."
"During the sessions we noticed how well Alex knows how to switch between different levels. There were people who had never worked with it before, but also people who work with it on a daily basis. That combination makes it difficult to keep a session relevant to everyone, but it worked out well. His explanations were understandable, the examples topical and people were listening attentively.

What struck me most was the inspiration it generated. Participants suddenly saw possibilities they had not previously considered. From practical applications to comments like, "If this can be done, then we can do a lot more differently than we think." That kind of response says enough about the impact of his contribution.

What Alex does well is show what can already be done and how you can apply it immediately. Not an abstract story, but concrete and usable. Because he tests everything himself, you notice that he knows what he is talking about. He takes people seriously, has a good sense of who he is talking to, and knows how to turn that into a story that sticks.

I myself work a lot with AI and am fairly at home with what is going on. Still, there was something new for me too that I wanted to explore further. That is exactly why I would recommend Alex. He knows how to bring people along, regardless of their experience, and brings AI back to what is already possible in practice."

<sub>Nijkerk, September 2025

Jeroen Slagboom, Marketing Manager Health2Work</sub>

"An ideal mix of strategy and practical applications."
"Alex's AI workshop was strong in content and well put together. Despite my experience with AI, I got a surprising number of new insights and concrete applications. The session gave me immediate inspiration to use AI more broadly within my company, from process optimization to new strategic ideas."

<sub>Groningen, September 2025

Gerjan Steenbeek, Owner New Building Online</sub>

"He speaks the language of the industry: down-to-earth, clear and knowledgeable."
"We doubted in advance whether AI would live in horticulture, but with 35 participants, much more than expected, our knowledge session with Alex was a great success. He tailored his story perfectly to our target group and gave clear, honest answers, even when he still had to figure something out. In my opinion, his substantive knowledge and sincere attitude make him the ideal speaker for this sector."

<sub>Zwolle, april 2025

Amber Savenije, Office Manager Greenport Noord</sub>

"What will you do differently on Monday than on Friday? Alex helps with that."
"What we get back time and again from our club members when Alex comes to speak is simple: it is practical, concrete and applicable. For many entrepreneurs, AI is not a distant concept, but it is something they don't have time to really delve into. Alex makes it understandable and usable. No theoretical stories, but practical examples and start today.

What we see in the reactions is that he strikes a different chord than, for example, someone like Daniel Priestley. Daniel shifts the worldview, Alex comes up with tools and techniques. Both have a place, but Alex is really from applying. Our members don't want a big story, they just want to know: what am I going to do differently on Monday than I did on Friday. And then everyone sits here with pen and paper ready.

I first saw him speak at IMU three years ago, during his very first keynote. After that, I continued to follow him and we invited him to CLUB49, precisely because he brings the information practically and concretely.

Alex does what he preaches himself. He is an entrepreneur, just like his audience, and that makes him credible. It is different when there is someone on stage who has built and sold companies himself, than when there is someone who only tells theory. Especially for entrepreneurs I can heartily recommend him. So therefore: definitely, hire Alex as a speaker."

<sub>Lage Vuursche, October 2025

Tibor Olgers, Founder CLUB49</sub>

"His keynote on Vibe Coding vs AI agents was accessible and to-the-point.""Alex's keynote on Vibe Coding vs Agents, during the NS 5th FC DevOps & QA TechDay, dovetailed well with our program and was a great opening to the day. His talk was clear, accessible and provided great insight into current developments within AI and the role of vibe coding within it.

His talk provided the right context for the session that followed, in which vibecoding was applied concretely. This created a natural flow in the program.

The goal of the day was to bring together colleagues working with AI. By sharing experiences, we as an organization get a clearer picture of how we can use AI effectively.

In the run-up to the keynote we had a few preparatory talks with Alex. That was nice, especially considering the short time frame we were organizing this. I would definitely recommend Alex for organizations that want to get started with AI.

<sub>Utrecht, november 2025

Mark Dalmulder, IT Functioneel Cluster DevOps & Quality Assurance NS (Nederlandse Spoorwegen)</sub> 

"In the beginning I felt like I was cheating by using AI.""That's what Shirley van Dam, marketer at Vollan, writesin her Vollan blog about her experiences with AI. She found it difficult at first to accept that not everything had to be done manually anymore. But as she used AI more often, she discovered its real power: more efficient work and more room for creativity and connection.

During the annual Vollan Genieten borrel, Alex gave an inspiring AI workshop. He showed how to use AI directly to work smarter, with examples like drafting job ads, building your own GPTs and even having ChatGPT estimate error margins or reliability scores. His approach was practical, clear and action-oriented. No theory, but tools you can start using the same day.

The reactions were positive: inspiring, stimulating and applicable. As Kees Verspoor put it, "AI is developing at lightning speed, but what technology does not replace is the energy that arises when people actually meet." This is precisely why the combination of the workshop and drinks worked so well. First knowledge, then connection.

The day made an impression. Vollan shows that the future is in the balance between technological advances and human interaction. As Shirley concludes in her blog, "AI makes companies smarter, but people make the difference."

<sub>Bruinisse, November 2025

Kees Verspoor, Head of Business Vollan</sub>

"The session spurs action." "Within our communication team we regularly organize knowledge sessions and this time it was my turn to organize the knowledge session. I knew Alex from previous meetings and remembered his story during the Promotion Days, in which he showed how a company could quickly switch to multiple languages with AI. That triggered me: a compact and practical way to get started with AI.

The session had a clear structure: overview, applications, concrete tips. Alex gave accessible prompts and useful tools. He stuck to the content, allowing for short discussions now and then. The interaction was good, everyone was involved. The enthusiasm was great and colleagues immediately started using the tools.

The pre-conversation was useful and deliberately planned at short notice. Alex explained that the subject is changing rapidly and that an up-to-date perspective is therefore important. He had immersed himself in our organization and and connected well with the group. It felt short, but it was probably just enough and that is a compliment as far as I am concerned.

The session encourages action. Now it's up to us to actually apply it. I definitely recommend Alex. He brings AI in an accessible way, gets people moving and connects well to the context of the organization."

<sub>Groningen, november 2025

Agatha Dooper, Adviseur Marketing, Communicatie & Coöperatie Rabobank</sub>

"During the presentation my eyes opened." "For me, the world of AI was pretty much unknown. I used something from time to time, but never really had a good idea of what is possible and how to use it concretely in your work. During Alex's presentation, my eyes were opened. It's surprising how many practical applications there are, even for someone like me who doesn't have much experience with it yet.

What I found particularly strong was that the presentation appealed to both novice and more experienced AI users. Within our team, some use a tool occasionally, while others are more advanced. But everyone gained new insights from it. After the presentation, I started working on a tip that was shared, and I see immediate results.

I really like the way Alex explains everything. He is well prepared, knows what he is talking about and is always up to date. You also notice this in the way he explains how he himself stays abreast of AI developments on a daily basis. He translates his knowledge into practical applications for your organization.

If you are an organization looking to use AI smarter, I would definitely recommend a presentation by Alex. It gets people thinking, takes away the overwhelm and makes it clear where to start. Especially if you can't see the forest for the trees anymore, this helps you regain an overview as well as take action."

<sub>Gasselte, November 2025

Jorn Poelman, Owner VeggieHouse</sub>

"I now actively refer people to this workshop myself." "I had attended an Alex session before, about two years ago, and back then AI was really still in its infancy. The developments since then have been rapid. Where I was still at a basic level then, now I really feel like I'm much further along. That's partly because of this workshop.

The day was incredibly valuable for me. As an author I work a lot with AI applications like ChatGPT and Claude and I already had a basic knowledge thanks to Alex's previous tips. Still, this workshop gave me many new insights. Alex knows how to convey complex material in a clear and concrete way. He actively involves people and has a clear answer to every question. The atmosphere was pleasant, the location good and the lunch surprisingly well taken care of.

What I especially appreciate is how applicable everything is. I now see how AI can make my work easier and smarter, and I wish the same for others. I am already actively referring people to the workshop.

I would recommend this workshop 100%. Especially for people who are already a bit familiar with AI and want to use it smarter. As far as I'm concerned, there will be a follow-up day where we go deeper into practical implementation and practice even more. That would be the ideal next step for me."

<sub>Groningen, december 2025

Joke Bruggenkamp, Eigenaar en Psycholoog Flonker Psychologenpraktijk</sub>

"You not only get an explanation, but also a clear framework to start with." "We saw that AI was still hardly used seriously within The New Foundations, while the topic can no longer be avoided. Alex gave a session that was not only clear and practical, but also directly motivated to action. His personal style, combined with depth of content, provided real impact. I would recommend him without hesitation to any club or organization serious about AI."

<sub>Lage Vuursche, October 2025

Joram Olgers, Founder De Nieuwe Lichting</sub>

"If you want to keep everything as it is, you shouldn't invite him." "We were looking for someone with a specific profile: someone who understands custom software development as well as marketing, positioning and AI. Not an easy combination, but exactly what we needed. When we ended up with Alex through a colleague, it turned out to be an instant hit.

 Alex really sensed what was needed. I think this was largely due to the preparation, the time and energy he put in, but also the dialogue during the meeting. It contained new information for almost everyone. And for those who had already been working on it a lot: confirmation. That's nice, too.

What made it so valuable for us is that his story did not come from books. You just notice that he does it himself, experiments with it and learns in practice. This was also reflected in the reactions of those present, even among those in the industry who are really leading in this field. They recognized themselves in his story and felt taken seriously, precisely because it was not just theory.

Why shouldn't you hire him? Well, if your organization is like: we've been doing this for ten years, so why should we change... then you shouldn't put Alex in front of your group. Because you're sure that after his presentation, people will all want different things. And if you're not up to that, then you're going to have a tough time. "

<sub>De Bilt, november 2025

Robert Verboon, Voorzitter Dutch Laravel Foundation</sub>

"For our group of entrepreneurs, it was just the right fit." "In the beginning I had to get used to Alex's style. It was slightly different from what I am used to, but after a few minutes it built up well and I noticed a logical flow. As a speaker, Alex knows how to keep the pace high without it becoming chaotic. Even with a presentation of almost three hours, it remained engaging. The energy remained steady, which is clever, especially with such a long session.

What I found especially strong is that he brings people along right away. Everyone was turned on right away. It was almost overwhelming for many how much is possible, but inspiring at the same time. It was well put together. For our group, entrepreneurs who already know things can be done faster and more efficiently, it was perfectly tuned. Those are trained enough not to get overwhelmed. They also just know: I pick one or two things out of it and move on.

For me it worked on two levels: I got insights from it for my own business, and I immediately thought about how I could help my clients further with this. I also experimented immediately, for example with recording e-mails. That worked surprisingly well.

If an organization considers inviting Alex for a presentation or master class: definitely do it. Provided the audience fits and the goal is clear beforehand, this can be very beneficial for almost any group. In our case, it was just right. In fact, I've heard from several people that we can safely have him come again next year."

<sub>Amerongen, November 2025

John Slabbekoorn, Co-Founder & Head Coach Lifestyle of Business</sub>

"He makes AI concrete, like learning where to go by bike." "I had a rough idea about Alex beforehand through some podcasts, but went into the workshop with no fixed expectations. It exceeded my expectations.

What struck me most was how Alex interacted with the group. He kept the atmosphere good, even when critical questions came up. Because of the way the workshop was set up, there was plenty of room to ask questions. I was able to ask my questions and got clear answers.

For me, the greatest value was in the way Alex clearly showed what is possible with AI. Not from technology, but from practice. As if you get a bicycle, and he shows you exactly which routes you can take with it and what you will encounter along the way. That made it concrete and inspiring.

AI is also just kind of a piece of automation. So how can you make businesses run better with AI? That's exactly why I was there. I learned a lot from it and would definitely recommend it to others."

<sub>Groningen, november 2025

Corné Rijfers, E-commerce / ERP Consultant Treacon</sub>

"What you get here is so much better than what you see on the Internet." 
"You know everything is possible, but to make it concrete, that was really an eye-opener.

I had hoped that I would get practical tools that I could use immediately and that is exactly what I got. What you often see online are isolated prompts or webinars that are only half-clear, with no real context. This, on the other hand, was very practical and clear. You get real insight into what's possible and how to apply it to your own situation.

We're in truck advertising, a visual product. Normally we have images of trucks at the location where they are delivered. Now I have also been able to take images of that same truck on a highway, on the Erasmus Bridge, in all kinds of places. In this way we can show (potential) customers much more visually where their advertising will soon be visible. And it hardly takes any time at all.

If you're at all interested in this subject, this is really a no-brainer. Instead of noise, you get direct, applicable knowledge. It's really useful."

<sub>Groningen, January 2026

Desley Kuiper, Founder Trayler B.V.</sub>

"I went home with energy and concrete tools."
"Beforehand, I never realized that AI is actually this far along. During the workshop I was constantly thinking: what does this mean for our young people? At JINC, we are committed to equal opportunities every day. The impact of AI on those opportunities and the question of whether we are responding to it in time hit me hard. That made the workshop confrontational and at the same time very valuable.

What struck me was the attention to different levels. I could immediately pick out two things that I could work on. That made it accessible and concrete. Despite the fact that it was a tough subject matter, I did not give up. At the end of the day I even noticed: I'm not tired. That says a lot.

What I especially like is how consciously Alex does this work. That gives confidence. He doesn't play a role or a game; he is pure and you can feel that. That makes all the difference. Moreover, he is strongly involved in the Northern Netherlands and I appreciate that enormously.

I now take this experience with me to my colleagues and partners. It helps me to even better articulate what our vulnerable youth are facing and why it is so important that they too get access to digital skills. I would recommend this workshop without hesitation. Precisely because it is not just about technology, but about people. About opportunities."

<sub>Groningen, januari 2026

Bianca Akkerman, Vestigingsmanager JINC Noord</sub>

"I will definitely sign up again, you hear something new every time." 
"The workshop with Alex was a real wake-up call for me. Even though we are already making strides with AI, I suddenly realized how much is still possible. The mix of inspiration, applicable insights and the feeling that you are not alone makes me want to get started right away. The accessible atmosphere and contact with other participants made for valuable exchanges. I am determined to attend the next session as well."

<sub>Groningen, January 2026

Regina Oostenbrug, Operational Director ArboAnders</sub>

"The workshop gave me another realization that the world of AI has become yet another bit more infinite." 
"During the offline Aquila Event, Alex gave AI sessions to groups of entrepreneurs on two days. Everyone was really blown away by what was possible.

We actually created one big problem, which is actually a good problem. Participants suddenly saw how much can be done with AI and indicated "Hey, I can do so much with this, my head is exploding!

A lot of windows were opened on what was possible. And that was exactly the goal, so it was very successful.

I myself applied something right away. I immediately implemented a tool that allows me to easily write emails even from the car."

<sub>Zeist, July 2025

Alvinho Alves de Sousa, Founder Aquila</sub>

"Highly recommended for companies looking to take the next step with AI."
"We hesitated between a personal development speaker and a practical speaker, but the choice for Alex turned out to be perfect. Through an enthusiastic recommendation we ended up with him. His session was full of insights and concrete applications around AI, marketing and e-commerce. Both our clients and ourselves were able to use it immediately. Really highly recommended for companies who want to take the next step with AI."

<sub>Dordrecht, september 2025

Daniq Teeuw, Marketingmanager TRL Fulfilment</sub>