ALL-IN AI MASTERMIND
AI in your business. Not just on the side.
Many entrepreneurs are experimenting with AI—a workshop here, a collection of tools there. But the team isn’t on board, and nothing changes in how you work, sell, and deliver.
In this three-month mastermind program, you’ll set a strategic direction and implement it together with your team. For B2B entrepreneurs with staff. Limited to 10 spots. Starts in September 2026.
You may bring one guest: a right-hand person, an integrator, or someone with operational expertise who will lead the implementation in your company. That way, it won’t be a solo program.
See if ALL-IN AI MASTERMIND is right for you View the program
Experimenting is not the same as implementing.
The question is whether you actually follow through on those choices. Isolated experiments feel productive. They don’t change how your team works, how you sell, or how you deliver.
What it is—and what it isn’t.
This is ALL-IN AI MASTERMIND
Three months during which you, as a decision-maker, will implement AI in marketing, sales, and operations.
Live events, weekly sessions, and one-on-one meetings to ensure the team gets the most out of it.
This isn't it
- Not just a folder of tools that ends up in a drawer on Monday
- Inspiration that the team doesn’t act on
- No “just taking a look” without making choices
- Not a program you do on the side, instead of being in the business
Three months, in three phases.
One live session each month, weekly online sessions lasting 60 to 90 minutes (Tuesdays or Thursdays, with a recording always available), and one-on-one sessions.
MONTH 1
Field of Study
You start with a baseline assessment. You determine where AI will be implemented in the company—and what you’re consciously choosing to ignore.
You’ll know which AI developments matter to your business—and which ones you can ignore.
Those choices need to still hold up two years from now.
MONTH 2
In marketing, sales, and operations
AI is making its way into marketing, sales, and operations. That’s where economies of scale come into play. You start with whatever brings in money or cuts costs.
MONTH 3
On your team
Your team will be the ones using it, not just you. Processes will continue to run even when you’re not there. By the end, you’ll have an AI game plan for the coming year.
Here’s what you’ll get out of it
No program that drags on for months.
A plan that your team can implement right away.
Spend less time on email, planning, and follow-ups
Email, scheduling, follow-up, reporting, and first drafts. Tasks that currently require human labor are now handled by AI—one employee at a time.
Choices you’ve actually implemented, not just thought of
In marketing, sales, and operations. Measurable: a single process that generates revenue or reduces costs, live before day 90.
A team that adapts
Guidelines, an AI Lab, less resistance. Adoption that sticks even when you’re not there.
Your entire team works with AI—not just you.
You call, type, or say what needs to be done. AI takes care of it.
Not just one smart assistant for the director. Everyone on your team gets an assistant who takes work off their hands: email, scheduling, follow-ups, reports, and the first draft of many recurring tasks.
This eliminates repetitive support tasks from the workday and frees up more time for work where people can truly make a difference.
“The game-changer isn’t what AI can do.
“The game-changer is that your entire team will start using it.”
Here's what you'll get
- Personal 1-on-1 intake and AI baseline assessment
- Three days of live sessions at a beautiful, central location in the Netherlands
- Check in on your progress, goals, and ambitions
- Weekly online sessions lasting 60 to 90 minutes (Tuesdays or Thursdays, always recorded)
- Personal 1-on-1 sessions throughout the program
- Bring one person along: one colleague (e.g., your right-hand person, operations specialist, or integrator) who will participate in the live days and sessions and drive implementation within the team. Included in your spot.
- Access to a network of AI experts and specialists who build implementations (including vibecoders)
- Email Support
- VIP area with templates, step-by-step guides, checklists, tools, recordings, and past guest speakers
- WhatsApp Group + Victory Friday
- Follow-up event with masterminds from other groups
What you do, what your team does.
You + your +1
You decide. Your +1 makes sure it gets implemented in marketing, sales, and operations—not just in your head.
Your team
Specializes in marketing, sales, operations, customer service, finance, HR, and administration—anywhere where work is bogged down by people, emails, or spreadsheets.
You don’t need to be a tech expert. We’ll decide together who builds which automations. And what about resistance within your team? That’s no reason not to get started. It’s all part of the job.
Download the brochure
Six pages. What ALL-IN AI MASTERMIND is, how the 90 days work, and who it is and isn’t for.
Download the brochure
ALL-IN AI MASTERMIND isn't for everyone. That's the point.
Maximum of ten. Everyone gets one-on-one time, hot seats, and the space to stay focused.
Well
✓You’rein B2B
✓Either youhave people on board, or you build AI that takes over certain tasks—not everything stays on your plate
✓Youmake the decisions
✓Youmake time
✓Youwant to integrate AI into your business, not just as a side hobby
✓Youmay bring one implementation partner (no second entrepreneur spot)
Not
✕You’reon your own without a team
✕Youmainly collect tools
✕Youjust want to “take a quick look”
What Entrepreneurs Say
Here’s what participants from previous masterminds and workshops have to say.
“Alex combines experience with simplicity—that’s what makes him so powerful.”
Our search began with finding someone who truly fits our culture and helps drive growth and change. Alex turned out to be exactly the right person. With his experience, wisdom, and approach, he helped us become stronger leaders, work more effectively, and think more innovatively—especially when it comes to AI and strategy. He’s a true connector and source of inspiration.
Douwe Jan Boersma, Managing Director of OPNIEUW! & Health2Work
“Practical tips you can apply right away. Guidance and action.”
During a meeting with leading e-commerce entrepreneurs, Alex gave a clear presentation on AI. He shared not only insights but also concrete guidance: from AI workstreams to launching an AI lab. What really impressed us: we purchased a tool for future scenarios immediately after the presentation. His approach provided structure and direction—exactly what we were looking for.
Eric Idema, Founder of EasyToys & Advisor at EQOM · Speaker/Workshop Leader
“Everyone was incredibly enthusiastic; even the advanced participants learned something new.”
We expected a theoretical presentation, but got to see AI in action. Live, practical, and crystal clear. Alex not only inspired our diverse group of entrepreneurs but truly motivated them to take action. He showed us how to apply frameworks, build GPTs, and use AI on our own websites. This was the highlight of our two-day meeting.
Rob Overman, Chair of Vistage Benelux · speaker/workshop leader
“Beforehand, I wondered if the Mastermind would really be worth it for me.”
After intensive one-on-one coaching, I wasn’t sure if Alex’s Mastermind would offer anything new. But it was precisely the combination of personal development, strategic business growth, and practical AI applications that proved to be worth its weight in gold. My vision has become more focused, and I’m working with greater direction.
Gerben de Groot, Co-owner of PIM Lease B.V.
“The group’s composition led to surprisingly deep insights.”
At first, I wasn’t sure if the Mastermind was really for me. The diversity of participants and topics gave me new insights. Alex brings a sense of calm and decisiveness; the live sessions, in particular, provided real depth.
Martin Pereboom, Chairman of the Supervisory Board of Koninklijke Utermöhlen N.V.
“In the Mastermind, it feels like you have colleagues who are thinking alongside you and helping you move forward.”
After two years of freelancing, I wanted more. Through one-on-one coaching, I made the switch to the Mastermind: a group of entrepreneurs who openly share their insights. The hot seats are indispensable. Now I’m at the forefront of AI and provide even greater value to my clients.
Mellius Brouwer, Senior Business Analyst & entrepreneur
"The mastermind has made me sharper, more reflective and decisive."
After 1-on-1 coaching, I joined the mastermind. Gradually, I noticed growth—in both my thinking and my actions. Thanks to the group, I stayed ahead of the curve on AI and kept up with the latest developments. It requires commitment, but it pays off.
Aeijolt Keuning, Founder of Urban Health Squares
“Sometimes topics came up that I hadn’t expected, but that still had a big impact.”
The Mastermind was inspiring and energizing: a group that really had something to offer. We were at the forefront of AI and always stayed up to date on the latest developments. The hot seats were valuable, and during the one-on-one sessions, Alex shared practical marketing tips.
Arjan Kremer, Founder of Perium
More testimonials from entrepreneurs who have worked with Alex.
Why I’m Doing This
I’ve been building businesses for nearly 20 years and have been coaching entrepreneurs for 10 years now. I’ve (co-)founded six companies myself, in IT, marketing, and sales.
In recent years, AI has become a key part of that work: from hundreds of coaching sessions with entrepreneurs and teams to implementations within organizations. As a result, I can quickly identify where opportunities lie, where implementation gets stuck, and—most importantly—what is merely a distraction.
In ALL-IN AI MASTERMIND, I don’t use that experience to run your business, but to help you make the right decisions faster—and to ensure those decisions actually take root in your organization.
The Investment
After 90 days
A team that knows exactly where AI is—and where it isn’t.
At least one live process that generates revenue or reduces costs.
A game plan for the next twelve months.
That’s why we’re offering this mix—not just a single workshop
Live Sessions
You make decisions with your team in the room.
Weekly sessions
You keep up the pace so that no one falls behind.
1-on-1
Intake, baseline assessment, and throughout the 90 days. Your specific challenge, not the group average.
Up to 10 entrepreneurs
You’ll get personalized attention tailored to your level—no crowded rooms.
VIP + recordings
Your team can keep going without you having to hand everything over.
Follow-up Session
The implementation doesn’t stop on day 90.
It’s nothing without each other. Live events alone provide inspiration. Zoom alone is non-committal. One-on-one sessions alone lack peer pressure.
Here’s how AI goes from experiment to business.
What kind of return does this need to generate to pay for itself?
You don’t have to use AI for everything. One application that saves you money or time each week is enough.
A single process that consistently takes hours away from the team.
One improvement in sales: faster follow-up or more revenue from the same pipeline.
During the intake, we’ll assess whether this will pay for itself in your business. Only then does it make sense to get started.
One-time fee of €7,500, excluding VAT
or 3 installments of €3,000 (excluding VAT)
Three months of intensive guidance, from strategy to implementation.
Starts in September 2026
You’ll receive personalized attention, one-on-one coaching, and hot seats. That’s why we deliberately keep the group small.
ALL-IN AI MASTERMIND isn’t for every company. During a personal intake session, we’ll work together to determine whether the program is a good fit for your company and your goals.
20-minute intake • one-on-one • no-obligation
Let’s see if ALL-IN AI MASTERMIND is a good fit for you and your business
Schedule a match call. We’ll briefly review where you are now, where the opportunities lie, and what we can achieve in those 90 days.
Choose a time below.
Or fill out the contact form, and I’ll get in touch with you.
Questions? [email protected] or +31 50 820 0222
Frequently Asked Questions
How much time does it take?
What if I miss a live session?
What’s the difference between the workshop and the AI Membership?
Do I need to be tech-savvy?
When does the next round start?
Who is this not for?
We're already using ChatGPT. What does this add?
I don't have time for yet another program.
My team isn't very enthusiastic about AI.
Why not do it yourself—or hire a consultant?
When will I recoup my €7,500 investment?
Why a maximum of ten?
Can I bring someone with me?
Ready to see if it’s a good fit?
Three months. Maximum of ten participants, so everyone gets 1-on-1 sessions and hot seats. Starts in September 2026. No checkout.