AI Lab Program - Bring AI to the core of your organization

In 12 weeks from theory to tangible results

What is the AI Lab?

The AI Lab is an intensive 12-week program that allows you and your team to not only understand AI, but apply it directly in your own organization. No separate courses or theoretical knowledge - but hands-on experiments, direct implementation and real impact.

Why this program works

Many companies want "something" with AI, but get stuck because:

• There is no time or structure

• No one really knows where to start

• Internal resistance slows things down

• AI pilots go on endlessly without results

The AI Lab solves this with a proven approach:

• Weekly guidance from Alex van Ginneken

• Practical sessions instead of abstract theory

• Support in every department

• Results you will see and feel within 12 weeks

Results you can expect 🎯

• Save time on recurring processes and tasks

• Higher customer satisfaction through shorter lead times

• Innovate faster thanks to AI-driven insights

• Lower failure costs

• Measurable improvements in efficiency and collaboration

• An AI-ready culture that is ready for the future

In Practice - Program Overview

1. Kick-off Workshop

• AI best practices, GPT demos and change management

• Inventory of your processes and opportunities

2. Weekly Online Session (1 hour per week).

• Guidance, sparring and optimization

• Selection of tasks for AI application

3. Hands-on work (4 hours p/w per participant).

• AI tools testing, process improvement and documentation.

• Transfer/training and continuous improvement

4. Implementation and Internal Training.

• Team members lead the internal rollout themselves

• Internal knowledge assurance and workshops

5. Governance & Community

• AI governance (ethics, data policies)

• Access to private knowledge platform

Who is this for?

For organizations that are serious about AI. You don't have to be a tech company. If you have a team and want to improve processes, you're ready for the AI Lab.

🎯 Minimum Requirements:

• One participant per department

• 1 half day per week participant availability

• Access to test data

• Budget for tools

• Minimum 3 participants

Personal guidance

Brief background about Alex van Ginneken
AI entrepreneur, business coach and speaker.
I gave over 200 presentations in the past 2 years, for start-ups, scale-ups, investors, boards, governments and corporates.

My AI e-book has now been downloaded 7,000+ times.
I combine my entrepreneurial experience with the latest AI developments. My style: sharp, down-to-earth, connecting and always practical.

The AI Lab is personally supervised by me throughout.

Why start NOW?

AI is growing at lightning speed. Companies that start now create a head start.
Companies that wait will soon fall behind.

Within 12 weeks, you won't be talking about AI,
but steps have been taken to deeply integrate AI into your business.

Some customer responses:

"During a meeting with leading e-commerce entrepreneurs, Alex gave a clear and inspiring presentation on AI. He knew how to make complex technology understandable and gave concrete tools that were directly applicable in practice. His approach gave direction and action. Highly recommended for any organization serious about getting started with AI."

- Eric Idema, Founder EasyToys & Advisor EQOM

"We expected a theoretical story, but got AI in action, live, practical and crystal clear. Alex managed to not only inspire, but really activate our wide-ranging entrepreneurial group. He showed us how to apply frameworks, build GPTs and use AI on your own website.This was the highlight of our two-day meeting. I recommend him as a speaker as well as a coach for companies that really want to make work of AI."

- Rob Overman, Chair Vistage Benelux B.V.

"We wanted to know how AI could be deployed strategically at the management and board level, and Alex knew how to translate this perfectly to our practice.
The session was inspiring and concrete, and led directly to action: an AI pilot group and broad involvement within the MT and Supervisory Board. Highly recommended for any organization that wants to explore AI seriously."

- Tamara Koppers, Executive Secretary Bureau Huisartsen Gelderse Vallei

"Alex makes AI tangible and applicable. No bullshit. No hype. Just what works." 

- David, SaaS entrepreneur

"I had seen a lecture by Alex before, which was top-notch. But Alex's AI Workshop was a revelation. Combining frameworks and the latest tools, I immediately found concrete applications for my branding and PR campaigns. The stories of other participants and Alex's unique approach made it complete.
This workshop not only gave me new insights, but also hope and energy. Definitely recommended for any entrepreneur who wants to stay future-proof."

- Linda Graanoogst, PR expert for top entrepreneurs

Interested?

I have space for a limited number of organizations each quarter.

👉 So request an intake call today and find out if your company is suitable for participation. Book a no-obligation call

Frequently Asked Questions

How much time does it take per week?
Approximately 1 hour. You decide when. Everything is available on-demand. And, of course, you can share your account with your team members.

Is it also for people without technical knowledge?
Yes. Especially for entrepreneurs who want to use AI not build it.

What if I have questions during the year?
Every week there are live Q&As, plus an active community where you can ask questions.

What happens after one year?
You can renew at the normal rate of €1200 per year. But you're not stuck with anything.